5 Star Windows & Conservatories - Long term Sales Mentoring - Case study

The goal, at the beginning of mentoring in 2012, was to grow the revenue and profit back up to their former heights – around the £5m mark. Sales had slowly declined over the years and, in 2012, they were languishing at £1.8m.

Paul completed a health check to begin with, and came up with a three-phase plan. The directors and accountants’ original plan was to triple the leads – however, Paul’s profit planner showed that this would not achieve the goals they were hoping for. Increasing the number of leads would not work for at least the first two years.

Today, 5 Star Windows has two amazing show sites, with a turnover of over £5m. Monthly average figures were as follows:

• √ 82 quotes increased to 96
• √ Conversions increased from 33% to 46%
• √ Average order increased from £5,717 to £6,873
• √ Revenue per quote increased from £1,887 to £3,162
• √ Sales increased from £154,702 to £303,512

Paul worked with them for over two years before they achieved those results, and once the fire was lit, the momentum and methods took the business to over £6m, where it is at time of writing.

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